We are Paris Marketing.
If marketing is a battle to stay relevant wouldn't you want a creative brand warrior by your side?
Champion Mentality
We believe in creative accountability and that everyone is responsible for bringing good ideas to the table. This fundamental principle empowers everyone here to become a champion for our clients and is the driving force behind our creative process.
It’s Never Just Business
We believe in doing what is best for our clients. This is the manifesto of a creative brand warrior and it means that being professional, ethical and responsible isn’t situation – it’s actually non-negotiable.
Marketing: The Ultimate War Game
Our approach is battle–tested and client approved. As seasoned brand warriors we know that great marketing isn’t accidental, it’s the result of intentional choices based on experience and insight. Our clients trust us to stand by their side throughout the entire marketing process and know that at Paris, we never leave a client behind.
Services we offer.
Our services are highly effective, our approach refreshingly simple.
Our approach is refreshingly simple. All of our services are provided as either stand-alone projects or incorporated into a monthly support plan for one flat fee. This practical approach helps you achieve big marketing results, regardless of your size or budget.
Marketing Audits
Achieving a sustainable competitive position starts by analyzing and evaluating your current marketing strategies, activities, and results. Our marketing audits help clients evaluate what’s working and what’s not, so they can capitalize on every possible advantage. We also prepare a full marketing plan with every audit which forges together a common vision for future marketing spend and activities to help organizations build internal consensus, and reduce fragmented marketing efforts.
Marketing Workshop & Business Development Coaching
A strategic marketing plan is only successful if everyone within the organization understands their roles in marketing. To ensure your team is working together on plan execution, we offer customized, marketing and business development work
shops on everything from social media, to networking, to engaging with press and media. We then buttress our boot camps with periodic one to one coaching sessions to make sure the troops are following through on their training.
Marketing Plan and Policy Development
Accountability is integral to the success of any strategic marketing plan. With this in mind, strategic plans must provide a blueprint for employing the specific tactics that will help drive your company’s overall business goals and objectives. Each of our plans is custom written and include best practices, bench marking and goals, business development activities, budget recommendations, key roles and task assignments, as well as deadlines and operating procedures. We also help you deliver and execute these plans throughout the organization.
Content Marketing
Content marketing is the art of communicating with your audience without selling. Instead, we help clients focus on delivering information that educates consumers, making your brand a resource for intelligent information. The essence of this strategy is the belief that if we can capture the hearts and minds of a buyer, they will reward us with their business and loyalty. Our process includes helping clients create, distribute and manage this content across multiple communication and media channels, including press releases, email marketing, social media, blogs, websites and video. As part of this service, we provide regular benchmark reports on engagement and brand strength.
Website Design, Hosting & Maintenance
In order to maintain a competitive advantage, businesses regardless of their industry must have a website that is not only on par, but superior to their competitors. Crafting sophisticated and responsive designs, and employing intuitive navigation into an easy to use interface helps our clients present their core strengths and value proposition clearly and effectively. Unlike other design agencies, we don’t stop at great design - we also help with managing if you need it. But if you don’t, our partnership with FirmWise, a best in class website coding and hosting service ensures your website will have a backend designed to be used with no virtually training at all and stable beyond worry. FirmWise also provides 24 hour response guarantees, although most issues are addressed within an hour.
Creative Design & Corporate Identity
Corporate identities are a combination of color schemes, designs and words that make a visual statement about your organization. They are used to communicate culture and business philosophy internally and to the public. Landing on the right corporate identity presents a significant challenge for companies, mainly because of the difficulty involved in conveying complex ideas and emotions visually, yet with clarity and brevity. This is where we come in, our talented designers create visual representations of your ideas and messages so you can make the right impact with your audience. We can also manage the branding process to help ensure your corporate identity is carried throughout all future advertising, social media profiles, websites, print stationary and all branded marketing collateral.
Our latest work.
Take a look at some of our most recent projects.
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Traballo
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Venture Advisors
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Worcester Antique & Auction Centre
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Joan DeCotis Foundation
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Hoey Law
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Rodman CPA
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The Law Office of Paula A. Smith
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Shepard Law Firm
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Our clients.
For us, it's not about winning awards - it's about winning the hearts, minds and loyalty of our clients.
Working with Lisa and her team has been a pleasure. They led us through the rebranding process with ease, and we are delighted with the results.
Lisa and her super team at Paris Marketing has a extraordinary knack of understanding her clients brand with only needing a small amount of information. Her product isn't about the everyday; it is about pushing you to look beyond what most designers are thinking. They keep their promises in delivering creative and timely designs while leading her clients to present a sophisticated and honest face to the market.
Paris Marketing created and implemented a custom fit online and social media marketing plan for my law firm. They spent a lot of time learning about me and my practice, so I came away with a brand identity that fits my practice beautifully. They also provide me with the ongoing support I need to maintain my plan, I think they are amazing.
As a new non-profit organization looking to get our message and brand off the ground, we looked to Lisa and her team. Their institutional knowledge and great ideas proved to be invaluable. Lisa took the time to listen to what our needs and vision was and then put together a plan of attack. We are confident that with her guidance, energy, and enthusiasm, we will exceed our fundraising goals and raise awareness of lung cancer, a devastating disease which is often misunderstood and whose cure research is sorely underfunded.
Paris Marketing is great to work with. Good people and amazing service. We needed a new brand identity as well as a website and the designs exceeded our expectations.
I wanted to share the below note from the interpreters and visitors who you spoke to a few months ago. Overall, everyone enjoyed meeting you and your team, and found the meeting very valuable. We are still hoping to make it down to your office soon for a tour – it was great working with you all! Thank you again for sharing your work with the International Center of Worcester and one of our most exciting groups this past year. We look forward to the next opportunity to collaborate soon.
Meet the crew.
We hire really talented people who love what they do. We’re also pretty friendly.
At Paris you won’t find us hiding in our offices, in fact, we don’t have offices. We prefer to work collaboratively in our open concept loft. You can even catch us hanging out after work, pub trivia anyone? We believe teams who enjoy working and playing together consistently outperform those who don't. That makes our days better and our clients happier. In marketing vernacular they call that a value differentiation. At Paris, we call it our secret weapon.
Name: Lisa Ramsey Woodford
Rank: Commander-in-Chief
Hashtag: #wooparis @twitter
Connect with Lisa
About Lisa
Lisa Ramsey Woodford is the Commander-in-Chief at Paris Marketing. Known for her own personalized brand of blitzkrieg marketing. Lisa combines nearly 20 years of real-life, in the trenches experience with a hands-on tactical approach which has proven highly effective in helping clients avoid random acts of marketing. Before assuming operational command and control of her agency’s resources, Lisa’s professional experience included directing strategic marketing campaigns and creative brand development for various professional services firms, small businesses and non-profit organizations.
Lisa is a graduate (cum laude), of Emmanuel College and of the Butera School of Art, (valedictorian). Her business savvy, artistic training and quirky personality combine to give her work a unique balance that is different from many other agency leaders in the B2B space. Lisa also enjoys sharing her views on marketing and has published several articles on the subject in Massachusetts Lawyers Weekly. Recently, she was referenced for her social media expertise in Rod Boddie’s book, “Succeeding as Outside Counsel,” published by the American Bar Association’s Law Practice Division (2014). An engaging public speaker, Lisa presents at numerous conferences on various subjects related to B2B marketing, and her workshops on social media and business development are extremely popular. We’ve been told audiences find her kinetic energy level and innate klutziness highly entertaining.
Nuggets
What do you enjoy most about your career? I created something that didn’t exist before and I’d like to think that in doing so I’ve made life easier, more valuable or just nicer for our clients and the people I work with.
Name: Cheng Lee
Rank: Master-at-Arms
Connect with Cheng
About Cheng
Cheng Lee is our resident enforcer. By hook or by crook, he melds design and content together, ensuring that your brand message is always present and accounted for. A true artist of the written word, Cheng understands the significance a single word can have when placed in the correct location. Blessed with sharp humor and an inquisitive intelligence, in the battle against mediocre marketing, Cheng’s the one you want watching your back.
Nuggets
What is your favorite thing about working at Paris? I can walk into the office and declare that I’ve adopted the osprey as my totem animal and none of my co-workers would bat an eye. In fact, they’d probably be jealous that they didn’t come up with the idea first.
Name: Dante Simone
Rank: Gunnery Sergeant
#hashtag: dsimone
Connect with Cheng
About Dante
Having spent years on the front lines of sales and now marketing, Dante is highly proficient when it comes to understanding human nature, allowing him to identify a marketing trend faster than a sniper can sight a moving target. Dante’s valuable skill set also includes a keen eye for good design making him an extremely effective tactical adviser to the Commander in Chief regarding the planning, coordination, and deployment of creative assets to help guide our visually distinctive logos and corporate identities.
A graduate of Worcester State University and former United States Marine, Dante has traveled the world, yet he maintains an exemplary service record when it comes to championing the missions of local non-profit organizations. A native of the of the Seven Hills area, Dante is also the first and best line of defense for our entrepreneurial and retail businesses clients in the Worcester area.
Nuggets
What is something most people don't know about you? I performed in high school musicals. I was the lead in Guys and Dolls, and Joseph and the Amazing Technicolor Dream coat. Ever since starring in these musicals I have developed a definite passion for the theater.
Meet our extended family.
We’re a small, but perfectly assembled crew, enhanced by our extended family of specialists.
Lisa Murray
Trevi Communications
Igor Ilyinsky
FirmWise Hosting
Tracy Powell
Photographer
Elizabeth Hailer
Hailer Marketing
About Lisa
Lisa Murray is a communications and media relations strategist with nearly 20 years of experience. With both corporate and agency experience, Lisa’s background spans international brand building, reputation management, competitive strategy, corporate communications, media relations, product/practice launches and event planning. Her strategic counsel and program management have helped clients to build brand awareness, avoid/withstand PR crises, capture market share, drive sales leads, raise venture capital and prepare for divestitures & acquisitions.
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About Igor
Igor Ilyinsky is a seasoned legal marketing technologist and strategist, with a highly developed sense of design in both form and function. Igor’s expertise in website design and programming is remarkable in both range and depth. This unusual combination of skills is the driving force behind most of FirmWise’s technology innovations and new design projects, and allows them to deliver beautiful, functional websites, to clients without a comprise on results or value.
About Tracy
Tracy Powell is a creative wunderkind who has photographed some of the legal industries’ most prominent attorneys. When he’s not on location with us, he can usually be found on some far away continent viewing and capturing the wider world through his camera lens. But don’t let his passport fool you, Tracy has a professional yet laid back demeanor that puts even the most camera shy professional at ease. We think the results speak for themselves, but take a look at his work on any of our recent sites and judge for yourself. We think you’ll agree, Tracy is an asset to any team (and we’re really glad we have him on our roster).
About Elizabeth
Elizabeth Hailer is a marketing and business development strategist offering clients over 30 years of deep hands-on experience and expertise in the professional services arena. Elizabeth’s background includes developing and leading marketing and client development efforts for international, national, and leading regionally recognized firms. Her strategic counsel and services focus on helping clients take control of their marketing efforts by creating and driving effective marketing, branding, communications, business development, and positioning strategies.
Our Blog.
The State of Social Media 2016
There’s a lot changing in social media this year. A lot of social media platforms already made various updates and more are ...Continue reading
7 Website Must Haves
In the competitive online world, is your website and brand standing out?
A company’s website is a powerful tool. Today, it ...Continue reading
Views From the Intern: What No One Tells You
Note: The following is a guest post by our intern, Emily.
It’s September 2015, and I’m ...Continue reading
Content Marketing Demystified
Do you feel like you should know what “content marketing” means, but are too embarrassed to ask? Read on friend, read on. ...Continue reading
8 Tips to Rock Your Next Photo Shoot
It’s safe to say that in my nearly nineteen years as a marketing professional, I have attended, if ...Continue reading
Get in touch.
Visit us at our central command post, 13 Hope Avenue, Worcester, MA 01603
Say hello!