brand standards

eric troy
social media specialist

utility
penmanship + energy + curiosity + fresh perspectives + avant-garde style

personal promise
Be adventurous. Represents a desire to break down boundaries and the opportunity to learn from new discoveries.

Eric is our connection to a Charles Dickens novel. His personal style meshes Victorian steampunk with the latest in nineteenth century facial hair.

A lover of words with a flair for creative writing, Eric equips our clients’ social media with engaging language that makes a mark. His understanding of consumer behavior and targeting ensures that social content reaches and impacts the audiences that matter, before evaluating each campaign’s data to determine effectiveness and inform future strategy.

An avid reader, Eric’s influences range from the latest articles in digital marketing to the classic works of Edgar Allan Poe.

explorer
The Explorer is driven by a powerful desire for new experiences. A trailblazer focused on the horizon, Explorers shun boredom and entrapment by pushing the boundaries of convention, even if it means taking risks to achieve something truly great. If you want to find out what’s over the next hill, send an Explorer, they will keep your brand ahead of the curve.

values
independence + novelty + freedom + opportunity + enthusiasm

motto
“Rise and rise again until lambs become lions.”