brand standards

lisa woodford
vice president
brand strategy + creative

utility
strategy + brand management + big picture + design skills + architecture + industry knowledge

personal promise
Be fierce. Represents commitment to upholding the values of our agency.

A career veteran when it comes to brand management, Lisa has spent nearly 20 years helping clients battle for brandshare. Her tours of duty include stints in the agency and corporate worlds where she served in marketing trenches managing brands that ranged from regional to national in size. As Lisa rose through the ranks, she developed a well-balanced and agile perspective on brand building, combining strategic and tactical insights in a take-no-prisoners approach that has proven highly effective in helping her clients avoid random acts of advertising.

Lisa has a B.A. in Graphic Design and Illustration from Butera School of Art and a B.S. in Business Administration and Management from Emmanuel College. Lisa also volunteers her time as a board member for EDPA Northeast and the Joan DeCotis Foundation.

warrior
The assertive Warrior has a strong sense of duty coupled with a healthy dose of bravery. Add to this a tactical mode of attack, and the Warrior is strong on strategy.

values
creativity + determination + awareness + confidence + loyalty + courage + resilence + strength

motto
Though she be but tiny, she is fierce.