brand standards

lisa woodford
vice president
brand strategy + creative

utility
strategy + brand management + big picture + design skills + architecture + industry knowledge

personal promise
Be fierce. Represents commitment to upholding the values of our agency.

A career veteran when it comes to brand management, Lisa has spent nearly 18 years helping clients battle for brand share. Her tours of duty include stints in the agency and corporate worlds where she served in marketing trenches managing brands that ranged from regional to national in size. As Lisa rose through the ranks, she developed a well-balanced and agile perspective on brand building; combining strategic and tactical insights in a take-no-prisoners approach that has proven highly effective in helping her clients avoid random acts of advertising.

Lisa’s experience in brand building extends to her own agency, Paris Marketing. Lisa developed and managed her agency for five years before accepting an acquisition offer from BlueHive, New England’s leading custom trade and exhibit house. Recognized for his innovative vision, owner Paul Hanlon asked her to remain on as VP of Creative Brand Strategy and continue to lead the agency. You can now find Lisa at BlueHive’s corporate office developing strategic marketing campaigns and innovative brand transformations for both agency and BlueHive clients alike.

warrior
The assertive Warrior has a strong sense of duty coupled with a healthy dose of bravery. Add to this a tactical mode of attack, and the Warrior is strong on strategy.

values
creativity + determination + awareness + confidence + loyalty + courage + resilence + strength

motto
Though she be but tiny, she is fierce.