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Pre-Show Campaign
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Medical

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Challenge

Corindus is a global technology leader in robotic-assisted vascular interventions. The company was attending TCT2018, one of the largest symposiums focused on cardiovascular research. This was the 30th anniversary of the academic conference, so Corindus turned to us for help maximizing their presence at the show.

Solution

Working collaboratively with the BlueHive booth team and client stakeholders, we incorporated a novel in-booth wiring challenge into the footprint of their custom rental exhibit. This solution helped achieve both the brand impact and engaging booth experience the client desired, without compromising value or results.

Our pre-show engagement strategy focused on developing audience personas that targeted specific demographics likely to engage with Corindus. They received personalized content via email and LinkedIn ads directing them to a custom landing page where engaging calls to action leveraged the emotional drivers unique to this audience set. The goal was to encourage attendees to stop at the Corindus booth during scheduled times, so our client wouldn’t miss an opportunity to engage in deeper, more thoughtful conversations with high-value individuals.

Results

Corindus had a 10x increase in the number of scheduled meetings with potential clients compared to previous years. Moreover, as part of our post event support, we created a video that showcased highlights captured over the five-day event. This provided a valueadded reason to follow-up with attendees and resulted in a successful click-through rate of 7.4% – exceeding the 2.25% industry average click-through rate by more than 5%.

Beyond the booth, this asset can also be utilized in future marketing campaigns, extending its value even further.