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Medical Device Technology

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Challenge

Cynosure is a leading developer and manufacturer of a broad array of light-based aesthetic and medical treatment systems. Their products are used to provide a diverse range of treatment applications such as hair removal, skin revitalization and scar reduction, as well as the treatment of vascular lesions.

Cynosure wanted a booth that would gain the attention of attendees while being true to their slogan “We help people discover their Beautiful.”

Solution

To attract and retain attendees as well as provide a comfortable environment for meaningful connections, we envisioned the use of a video loop playing on a central pillar. To match Cynosure’s slogan, elegant flowing female silhouettes glowing with sparkling light were incorporated into the video. Stylistically similar still graphics were pulled from the video and used to compliment the booth.

Results

The use of the video pillar in the booth attracted much attention from the attendees and helped Cynosure stand out from booths that only used static graphics. The creative but not too visually overpowering video loop demonstrated how a simple idea, artfully executed, can have a positive impact while respecting the essence of an established brand’s identity.