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Professional Services–Law Firm

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Challenge

Eno Martin Donahue is a multi-generational law firm that offers a full scope of legal services ranging from corporate, IP, employment, and litigation for environmental, real estate, and trusts and estates.

Although the firm served clients with a focus on quality, integrity, and affordability that have become its hallmarks, the leadership was also committed to helping set an even-higher standard for the next generation of attorneys. With an outdated and hard to navigate website and no social media footprint, the firm needed help evolving its brand and digital platforms to align with their innovate and client-facing approach to legal services.

Solution

Paris Marketing designed a strong, visual brand identity that captured the essence of the firm’s heritage and reflected it through clever, yet sophisticated imagery that clearly spoke to the firm’s future-forward vision.

A full suite of marketing collateral was built around the new brand, including a logo, brandmark, responsive website, print collateral, and rebranded social media accounts. Now beginning phase two of our engagement, additional thought leadership assets are currently in development and will include video to help drive even more awareness of the firm’s service lines and value.

Results

A consistent brand identity was created that is fresh, relevant, and clearly reflects the firm’s values and vision. Ongoing marketing support including creative visual branding, social media management, content, and email marketing raised awareness of the firm and its innovate approach, while also validating their experience as talented attorneys and trusted advisors.