Since last Friday (9/28/18), I’ve been riding the high of trend observation. It’s a pretty straightforward concept: observe themes in entertainment, advertising, and your surroundings at large to establish relevant, timely trends.

What trend did I observe last week and how did it become more than just an idea and observation? Let’s get to it.

My girlfriend and I often settle down for the evening with a binge-worthy T.V. show. We had just finished watching the Hulu series Castle Rock (which I highly recommend) and were looking for the next series that would captivate us while we finished off our night with a cold one and a bag of chips. What did we find? The First, featuring Sean Penn. For those of you who are unfamiliar with the show, it’s a story about astronauts in the near future as they plan a Mars expedition.

Because we don’t pay for the ad-free version of Hulu, we get stuck watching commercials. To clarify: Just because I’m an advertiser doesn’t mean I like commercials any more than the next person. In fact, I can honestly say I hate commercials just as much as you do, if not more. But, when the commercial for the new iPhone XS came across my television screen, inspiration ignited in my mind like a freshly struck match. I thought of the soon to be released movie First Man and the film’s premise (The Apollo XI mission). I thought of The First. I thought of the iPhone XS advertisement. Epiphany: Space is in. Space is the trend.

So, that’s how I realized the trend, but what happened following the observation? Implementation, baby. Implementation and inspiration.

For our client, AO® Eyewear Inc., we created a social media campaign which I’ve affectionately titled “See New Worlds”. Our image content was space-themed and our audience is comprised of people with interests like, NASA, Neil DeGrasse Tyson, Neil Armstrong, Cape Canaveral, etc. We’ve yet to launch this campaign, but audiences will be sure to see it within the next week or so. I’ll be making another entry in this blog following the results of this campaign, and I’m hoping they’ll be out of this world (pun intended).

So, in partial conclusion, inspiration and trend observation can be found anywhere and at any time, you’ve just got to be perceptive enough to notice.

Eric Troy

A master at bending plywood to his will, Eric is also a fledgling writer. Stick around so that you don’t miss the moment when his ideas take flight.